As one UserTesting coachee said that “[My coach] asked engaging questions that allowed me to drill down deeper into what I’m thinking about. In our first session, I felt like we were already on a great coaching plan direction.”

Another coachee said that their coach was “a very good listener, but also challenges me as she listens and repeats what I say in a way that forces me to re-evaluate my thoughts, which is exactly what I needed.”

Coachees loved their experience and rated Sounding Board with an NPS score of 87, which demonstrates how willing they would be to recommend coaching to their peers and colleagues.

As part of the UserTesting retention strategy, the organization continues to invest in coaching for their leaders. The program has expanded to focus on leaders at all levels, including individual contributors. UserTesting reports that leaders now have a better understanding of what softs skills are and how important those skills are to their leadership and growth. “Overall, leaders have demonstrated a great deal of self-confidence and awareness that they were able to build through their work with their coach,” says Avery Coleman, senior people business partner at UserTesting. But the ultimate criterion for success comes in the form of leaders raising their hands to re-engage with the Sounding Board coaching experience; 20% of leaders continue to work with their coaches beyond the initial investment.